SAP, the world’s largest maker of business management software, aims to dominate the $11 billion market for products that help companies increase productivity while limiting the effect on the environment.
SAP sustainability software is one of its fastest growing segments. The software lets businesses monitor and manage, for example, their carbon footprints. SAP has sold its sustainability software to, among others, Baker Hughes (oilfield services), Deere (farm equipment), and De Beers (diamonds).
SAP’s chief sustainability officer sees great potential, saying “We’ve just started. This is a young discipline.” Chief competitor IBM’s also sees an opportunity with its Smarter Planet service, which combines software and hardware solutions.
These leading companies and their customers know that to be globally competitive, they need to recognize the reality of climate change and adopt progressive policies irrespective of the political climate in the U.S. if they want to stay competitive and even viable versus foreign competitors and their more progressive governmental policies.